Who We Are

An institution for future global pop culture artists

SM Institute is a joint venture by SM Entertainment, Jongro Academy, and Esteem Group, and it is opened as a global educational institution for future K-pop/Pop culture artists since May 2020. By the provision of a blended learning method of combining online and offline services with the application of revolutionary technologies, our aim is to overcome the limitations of the existing education system, such as lacking the opportunity to seek for career and explore other possibilities.


세계적인 대중문화 예술인의 꿈을 안고 살아가는 많은 학생이 저렴한 비용으로 양질의 예체능 교육을 받을 기회

What's different at SM Institute?

Blended Learning System

We offer a blended education by combining online and offline learning systems, prevent limitations from time and space. The online course consists of a US high school curriculum, while offline courses include practical learning of the popular culture industry, such as K-pop artist, Model, and Actor classes taught by the professional experts of the industry. ⠀ ⠀  ⠀


Dream Builder System

We are implementing a new concept of a homeroom teacher system in which two dream-builders (1 Academic Dream Builder, 1 Career Dream Builder) are assigned per student. Through regular counseling, dream-builders identify students’ academic and professional goals to design a 1:1 customized curriculum that meets the needs of students. ⠀ 


Projects & Workshop

프로젝트 학습 비중을 높여 자연스럽게 서로를 가르치고 배울 수 있는 학습 환경⠀ ⠀ 협동심과 공감 능력을 향상합니다.

SM Institute breaks the existing educational system that is confined to the frame of prejudice. 학생들의 미래와 학습 효율성을 우선으로 고려한 혁신적인 교육 시스템

What’s next?

2020년 5월 첫발을 내디딘 ‘SM Institute’는 을 위한 준비를 거친 뒤, 소수 정예의 학생들에게 시범 교육 시스템을 운영하여 2021년 초, 미국 대학교 진학에 성공적인 성과를 거두었습니다. 이처럼 아티스트를 꿈꾸는 학생들에게 전문적인 트레이닝을 제공하는 동시에,

In September 2021, the first semester with the first-year students will be officially opened. New students will go through a nine-day onboarding program prior to the commencement of an academic term and will follow an academic schedule that is divided into three semesters each year. 입학 전 9일간의 온보딩 프로그램

Due to the academic principle of SM Institute, which does not have a grade system, students will not be divided by grade, but take classes according to their level of proficiency.

Global Partnership and MOU Agreement


Advantages Digital Learning Solutions



Gifted and Talented Institute



e-sports organization


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